Celebrating nature with Yeo Valley 'always on' connected packaging

Celebrating nature with Yeo Valley 'always on' connected packaging

Yeo Valley

We implemented an FMCG industry first, partnering with Yeo Valley in the deployment and activation of over 100 million unique QR code enabled packs across 90 products.

We developed a digital experience which dynamically adapts based on product, location and time of day. It empowers Yeo Valley consumers to ‘Put Nature First’ through inspirational content, functional information on recycling, seamless access to the Yeoken’s’ loyalty program and local brand events.

Our io.tt platform issues, manages and measures the 100+ million unique identities and ensures each digital experience can be adapted or changed at any point. The advanced insights and alalytics will inform and shape future activity. 

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