Together with Mindshare we developed a range of smart products, connected packs and services. We then tested these in 1,000 households across the UK over 2 weeks.
A fresh collaboration between a global media agency and an IoT specialist. Key insights include:
- 77% people interested in food expiry notifications
- 50% interest in scanning products and packaging to learn about provenance
- 54% of women want access to video guides for cosmetic products