Redefining The Role Of The Brand In Nightlife

Redefining The Role Of The Brand In Nightlife

Absolut

We challenged the best creative technologists to reimagine nightlife. Exploring a technology enhanced future, as part of Sonar festival.

We assembled a team of makers, artists, designers and coders and set them a challenge: To help Absolut create connections, provide services and make memorable experiences - delivered through nightlife.

Redefining The Role Of The Brand In Nightlife

The 48 hour hackathon took place during one of the world’s biggest electronic music festivals. The output was a range of prototypes proving how technology could enhance the brand as well as delivering real consumer value.

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