We wanted to use smart packaging to reinforce Malibu’s position as a summer icon. So we fitted each bottle with an NFC chip. Turning the product into a platform for social engagement and communication.
Being app-less made NFC the ideal technology to place behind the iconic Malibu sunset. But seeing as it’s so new, it was important to guide users through. We did this using a neck hanger on the bottle - creating a simple, branded experience.