Creating a fully connected campaign to launch LYFT's Summer LEP

Creating a fully connected campaign to launch LYFT's Summer LEP

LYFT

SharpEnd were engaged to develop a fully connected campaign with connected packaging at the heart of the activity.

To launch the Summer Beat campaign, we executed a national rollout of NFC-enabled products that all carried unique ID’s (i.e product URLs) that delivered tailored content to the consumer.

The digital experience includes exclusive prize drops, geo specific content and curated music mixes. The connected packaging launch was also supported by an integrated social strategy, retail activations and on-ground experiences.

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