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Launching a rental programme with NFC-enabled jeans

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 We transformed the iconic Levi’s backpatch for the first time to bring people closer to new GANNI rental collaboration.        Experience  By tapping the NFC-enabled backpatch, our ‘GANNI girls’ were taken through to an exclusive platform full of useful content.  This included product care information, story-based production information, bespoke Instagram filters and interactive campaign elements such as the chance to upload a love letter to the community.  Vision  Connected clothing represents a new and exciting engagement opportunity for fashion brands to engage with their customers - directly from a product they are renting or buying.  We chose to trial this idea and execution through a collaboration, because it served almost like a limited edition, allowing more flexibility on production runs.         Proving a solid business case from this opportunity would ensure more products across the range became connected - delivering.  Data  Using our data and management platform io.tt, we were able to give each garment its own unique identity, tying it to the renter’s profile to enable better personalisation of content.   We were also able to capture lots of interesting location data for the brand, to understand where the rentals were most popular and to provide trends around these analytics.

View case study on NFC and Levi's backpatch for GANNI rental

Using NFC to transform the iconic Levi’s backpatch for the first time to bring people closer to GANNI rental | SharpEnd

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Levi’s x GANNI | Connected Jeans | SharpEnd

Using NFC to transform the Levi’s backpatch to bring people closer to GANNI rental | SharpEnd

Levi’s x GANNI

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Our prototype IoT retail store for smart packaging, marketing and product launches.

Prototype connected packaging for IoT smart retail, product launches and experiential marketing | SharpEnd

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Led by Experience We believe that building connected brands is a creative challenge, not a technical one. Our expert and passionate team develops programmes that reward consumer loyalty - and ensure customers and fans have fun.  Too much initial focus on the ‘how’ often devalues, or ignores, the bright idea for the WHY. We call this the ‘rush to tech’.  So at SharpEnd, it all starts with devising an experience to be useful and interesting, before adding that spark of know-how and expertise to bring it to life.  Then we watch together as people can’t wait to get involved.  This has been the SharpEnd way since we launched our full-service creative, strategic and consulting agency in 2015.   Since then, we have been responsible for a majority of the biggest and most iconic connected packaging programmes worldwide, counting the likes of PepsiCo, Estée Lauder Companies, Levi Strauss & Co., Campari Group and Arla Foods as valued clients.  Through new technologies and approaches including QR codes, Near Field Communication (NFC), Augmented Reality (AR) and more, we deliver exciting, immersive and loyalty-driving connected experiences.

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SharpEnd launched as the world’s first agency dedicated to connecting brands with their consumers via the IoT - Internet of Things.

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‘Put Nature First’ with QR code rollout across all products

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View case study on Yeo Valley QR-enabled connected packaging

Digitising the entire Yeo Valley product portfolio with QR-enabled connected packaging

Levi’s x GANNI

We transformed the iconic Levi’s backpatch for the first time to bring people closer to a new GANNI rental collaboration.

Yeo Valley