Driving Sustainable Behavioural Change With Connected Packaging

Driving Sustainable Behavioural Change With Connected Packaging

How We Did It...

We collaborated with the European Horizon 2020 consortium to deliver a project that targeted the UK recycling crisis. We managed the consortium, to identify and develop a localised app, connected to packaging, that empowered residents to take control of their recycling.

Through user research we identified that there was some confusion around waste disposal. People didn't know where they could recycle or if the products they had could be recycled. For some people there was also little motivation due to a lack of clarity.

Driving Sustainable Behavioural Change With Connected Packaging

Through a number of iterative prototypes, we built an app that incentivised recycling through gamification but also served to educate through informing people how and where to recycle in a clear fashion. User simple scanned their packaging to connect.

Our Other Work

Get In Touch