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Engaging consumers with contextual wellbeing hints & tips

To amplify the collaboration between evian and Pharrell Williams’ wellbeing brand Humanrace, we created a connected experience that brought to life the key message: “health starts with water”. The concept of the ‘Fountain of Youth’ was brought to life in a contextualised journey for each user, with happiness and peace of mind tips along the way called 'Droplets of Youth' driven by location, time, and weather.

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Delivering an immersive experience to introduce The Fountain of Youth concept.

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Droplets of Youth - contextual prompts that help users get back in touch with their spontaneous side.

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Next project:

Yeo Valley