Driving Sales Using Augmented Reality At Point of Sale

Driving Sales Using Augmented Reality At Point of Sale

Malibu

Based on the insight that 60% of people who pick up a bottle go on to purchase it, we were challenged on how to capitalise on this statistic. We created an innovative point of sale game that engaged users and got product in hand.

People were encouraged to pick up a bottle and play the game to win a prize via a tablet interface. The game used the bottle as a controller that was tracked by the device's camera, which created a new and interesting way to interact with the brand.

Driving Sales Using Augmented Reality At Point of Sale

We delivered a remarkable pilot in participating stores across Copenhagen with end of pilot results demonstrating that 26% of consumers that engaged provided eCRM details to be contacted in the future.

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