Activating On-Trade Partnerships With Real-time Messaging

Activating On-Trade Partnerships With Real-time Messaging

Kahlúa

Building on a successful prototype from the LivingLab, we piloted K-Board, a contextual advertising board, at Secret Cinema's Romeo and Juliet show.

Taking triggers from the show's schedule, K-Board delivered contextual messaging to drive sales of the Kahlúa Espresso Martini. Content was driven by a number of web based services to provide contextual advertising.

Activating On-Trade Partnerships With Real-time Messaging

We delivered on the design, fabrication, electronics and software development of the K-Board unit. Delivering for the brand a contextual installation fit for all weather conditions, driving awareness of the Kahlúa Espresso Martini in the on-trade.

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