Bringing Connected Sampling To Pop-up Activity

Bringing Connected Sampling To Pop-up Activity

PepsiCo

Max Strong, perfect with a pint. We let consumers discover for themselves by creating Walkers' very first connected beer tap.

Bringing Connected Sampling To Pop-up Activity

We developed an interactive solution that became a talking point of the event, which allowed everybody to become their own bartender. Scanning a packet of Walkers Max Strong connected packaging would unlock the lever, allowing users to pull their own beer.

We rapidly developed and delivered this experience, working with our in house technology team to design, 3D print and embed a custom user interface to engage with.

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