Bringing Connected Sampling To Pop-up Activity

Bringing Connected Sampling To Pop-up Activity

PepsiCo

Max Strong, perfect with a pint. We let consumers discover for themselves by creating Walkers' very first connected beer tap.

We developed an interactive solution that became a talking point of the event, which allowed everybody to become their own bartender. Scanning a packet of Walkers Max Strong connected packaging would unlock the lever, allowing users to pull their own beer.

Bringing Connected Sampling To Pop-up Activity

We rapidly developed and delivered this experience, working with our in house technology team to design, 3D print and embed a custom user interface to engage with.

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