SharpEnd, launched in 2014, was built to connect brands and consumers as ‘The Agency of Things™’. As the space has matured, and our team has grown, we have taken on a wider mission - to transform the real world into a connected platform.

Our Make-Up


Meet The Team

SharpEnd is a team of 15 thinkers, makers and doers supporting brands owners to create new touchpoints that drive engagement, revenue and insights in the real world. We have a combined total of more than 75 years delivering global innovation programs.

  • Cameron Worth

    Cameron Worth

    Founder & CEO

    Cam is the founder of SharpEnd and has spent his career working in the IoT / connected space with the worlds biggest brands and is a regular public speaker on how to build brands in a connected world.

  • Michael Olaye

    Michael Olaye


    An experienced digital leader with a demonstrated history of involvement in the technology, marketing and advertising industry. Most recently CEO of Dare & CTO of Inside Ideas Group.

  • Rob Hollands

    Rob Hollands

    Managing Director

    A proven business leader, focused on driving innovation, creativity and growth through technology and data. Most recently MD at a leading global design agency. Previously co-founded and sold an award-winning digital creative agency.

Interested In Joining Us?

Send an email to [email protected]

Get In Touch